Pushing boundaries, I became the first in India to manufacture freeze-dried dog food — with the wholehearted support of my 70-year-old father, who shares my passion for crafting meals with care and an unwavering commitment to quality.

For pet parents looking for more budget-friendly options, we also introduced air-dried meals. Both approaches stem from the same philosophy: that moisture is an essential part of a dog’s diet. The freeze-dried format came from the need to retain nutrients while offering the flexibility to rehydrate easily — especially important for kidney support and overall hydration.

While I can’t yet back it up scientifically, I’ve personally observed a troubling pattern in dogs consuming large amounts of species-appropriate dehydrated treats — many of them struggled with dry skin and early signs of kidney stress. That observation further shaped how we approached our product development.

In our production process, we reject synthetic additives and mass-market shortcuts. We use only real, biologically appropriate ingredients — because dogs deserve nothing less. We don’t use scraps or low-grade trimmings. All our produce and meat are sourced with care and are strictly certified for human consumption. That’s what sets us apart — and that’s the standard we’ll always uphold.